Davies Meyer

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EU AI ACT ARTICLE 50

Why this matters

Since 2 August 2026, Article 50 of the EU AI Act requires visible labelling of AI-generated or AI-altered content. This isn't a future deadline; it's already in force.

Non-compliance can mean fines of up to €15 million or 3% of annual global turnover, whichever is higher.

01

What changes

AI-generated images, audio and video now need a visible marker showing they're synthetic, shown to the audience, not just buried in metadata.

What it means:
Visible labelMachine-readableNot just metadata
02

Who is affected

The obligation covers both providers (the tools that generate content) and deployers: agencies, brands and companies that publish it.

What it means:
ProvidersDeployersAgencies & brands
03

What you need to do

Check content before publishing, label anything AI-made or AI-edited, and keep a record of how you made that call.

What it means:
Pre-publish checkLabellingAudit trail
04

How this tool helps

C2PA Content Credentials attach that record directly to the file. It's machine-readable, tamper-evident and portable across platforms.

What it means:
C2PA manifestTamper-evidentCross-platform
Based on Davies Meyer's internal AI Transparency & Labelling SOP.

How it works

Four steps, one flow: from upload to a compliance-ready file.

Upload a file or paste a URL

Drop in a file or paste a public image URL. No account needed.

We check it for C2PA provenance

We read the file for an existing C2PA manifest and report what we find.

Optional: sign it for a verifiable record

No manifest yet? Sign it on the spot with a verifiable C2PA record.

Download, ready for compliance

Download the result, labelled and ready for your compliance record.

One flow, four steps. Upload, check, sign if needed, download. The whole thing runs in your browser in under a minute, without an account.